The service at the center of the dispute is not a typical consumer alert feature. It is a high-priced data product designed to give institutional clients faster access to potentially market-moving Truth Social posts.
Donald Trump, Truth Social and a claim that no one signed up for Donald Trump’s new Truth Social alerts are at the center of a misleading narrative. The lack of signups was presented as a setback for Trump, but reporting from NBC News and the BBC says Trump Media has signed more than 10 customers for a paid fast-access data feed tied to posts on Truth Social.
The product is called Truth API, and it is not a standard alert service for ordinary Truth Social users. It gives institutional customers quicker access to posts that can move financial markets—a distinction that matters because the company says clients are paying as much as $100,000 a month.
The zero-signup claim conflicts with reporting
The available reporting does not support the assertion that no one enrolled in the new service. NBC News reported on Aug. 10, 2026, that Trump Media & Technology Group said it had signed “more than ten” customer agreements after launching the service earlier that month.
The BBC separately reported that more than 10 firms had signed up for the feed, citing comments from Trump Media interim CEO Kevin McGurn during an earnings call. The early customers were described as largely high-frequency trading firms.
That does not establish broad consumer enthusiasm for Truth Social or for a conventional notification tool. But it does undercut the narrower claim that the company’s new paid offering drew no customers at all.
The episode is a reminder that “alerts” can mean very different things. A push notification sent to a user’s phone is one product. A low-latency data feed sold to traders seeking a fraction-of-a-second advantage is another.
Truth API is built for speed
Truth API was introduced at the start of August as a way for Wall Street firms and other institutional clients to receive posts from influential Truth Social accounts more quickly than they might through the public platform.
Trump’s own account is the obvious draw. His posts can signal policy moves, tariffs, personnel decisions or reactions to economic developments, any of which can swiftly affect shares, currencies, bonds, commodities and cryptocurrencies.
According to the BBC, the service was priced between $60,000 and $100,000 per month for its earliest users. At those prices, Trump Media does not need mass signups to claim an initial commercial foothold. A small number of well-funded customers can still produce meaningful revenue.
That also explains why measuring this launch by the standards of a social-media feature could be misleading. The intended audience is narrow: firms that believe faster information can produce a trading edge worth far more than the subscription cost.
A business test for Trump Media
Trump Media has portrayed the data feed as a potential new revenue stream alongside advertising, digital assets and its wider media business. The company has been looking beyond its original social-media proposition while trying to build a business with steadier income.
The BBC reported that Trump Media recorded $1.7 million in revenue for the quarter, up 89% from a year earlier, while also reporting a $238 million loss between April and June. The company said the loss was tied in part to a decline in cryptocurrency-related holdings.
Those figures put the attention on Truth API in perspective. More than 10 customer agreements may be a real sales result, but it is not by itself proof that the service will transform the company’s finances.
The important unknowns include how many of the agreements become long-term subscriptions, whether the customer base expands beyond specialized trading shops and whether the company can offer comparable data products to other industries without creating new concerns.
Why faster presidential posts raise concerns
Critics see a basic fairness problem in selling privileged speed around a president’s public communications. If a statement can move markets, they argue, allowing paying clients to see it first may deepen an information advantage for sophisticated financial firms.
The concern is especially pointed because Trump is president and his family remains the majority shareholder in Trump Media, according to the BBC. The arrangement has prompted legal and ethical questions about whether a company connected to the president should be able to profit from faster distribution of his public statements.
Supporters of the service could argue that financial markets already pay for speed. Professional investors routinely buy premium data, news terminals and faster network connections, and Trump Media may view Truth API as a version of an established information business.
The difference is the source of the information. A president’s posts are not merely corporate updates or economic data releases; they can be treated by markets as signals of government action. That makes the commercial model more politically sensitive than a typical premium data subscription.
What remains unclear after launch
Trump Media has disclosed that it has more than 10 customers, but the available reports do not identify the firms or spell out the technical gap between the paid feed and the public version of Truth Social. It is also unclear how quickly subscribers receive posts and whether the advantage differs by client.
There is no evidence in the sourced reporting that ordinary Truth Social users were being asked to subscribe to, or declined to join, the institutional product. Calling Truth API “Trump’s new Truth Social alerts” blurs that important line.
For now, the factual picture is narrower than the viral framing suggests: Trump Media says it has sold a premium rapid-access feed to more than 10 customers. Whether that becomes a durable business—and whether regulators, ethics experts and the public accept the model—will be the larger test.
The takeaway on the signup narrative
The claim that Trump suffered a humiliation because nobody signed up is not supported by the reporting available. NBC News and the BBC both describe more than 10 customer agreements for Truth API, a service aimed at institutional traders rather than everyday users.
That does not settle the bigger debate around Truth Social, Trump Media’s business prospects or the ethics of selling faster access to presidential posts. It does mean the service should be judged on what it is: a costly market-data product with early customers, not a consumer alert launch that received zero signups.
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