New reporting points to fewer daily users on Truth Social, even as Donald Trump’s posts remain politically important. The business question is whether influence can translate into repeat traffic.
Truth Social’s daily active users fell sharply over the past year, according to a new Daily Beast report carried by MSN, and this article explains the decline in Truth Social’s user base with the traffic data that is publicly available. The drop matters because Truth Social is the flagship product of Trump Media & Technology Group, the publicly traded company tied closely to Donald Trump, and social platforms live or die on daily habit—not just bursts of political attention.
Earlier data from Apptopia, cited by Bloomberg, put Truth Social at 355,000 daily active users in November 2024, while Similarweb data cited by CNBC showed U.S. visits sliding in spring 2024. Together, the figures point to the same pressure point: Truth Social can still command attention, but keeping users coming back every day is a harder test.
The problem is daily habit
For any social platform, daily active users are more than a vanity metric. They show whether people open the app out of routine, whether conversations keep moving, and whether advertisers can count on a reachable audience.
That is why a sharp decline over a year is more significant than a bad week of traffic. A platform can spike around a debate, indictment, election result or market-moving post. The stronger business is built when users return even when the news cycle cools.
Truth Social has always had one unusual advantage: its most famous user is also central to American politics. Trump’s posts can become headlines within minutes, especially when they involve policy, staffing, campaigns or attacks on rivals. But the available traffic data suggests that political relevance has not automatically created a broad, sticky user base.
Traffic spikes keep fading
CNBC reported in May 2024 that Truth Social was struggling to grow its U.S. user base nearly two and a half years after launch. Citing Similarweb, CNBC said U.S. daily visits to the platform had dropped more than 21% from April to May and more than 35% compared with March.
The same report said Truth Social averaged just over 4 million monthly visits from May 2023 through April 2024, down more than 39% from the prior 12-month period. That is traffic, not the same thing as logged-in daily users, but it is still a useful signal about audience momentum.
There was a burst of interest around Trump Media’s public trading debut in March 2024, when the company began trading under the ticker DJT. CNBC reported that those gains were later erased in the data it reviewed.
Bloomberg later reported that Truth Social recorded 355,000 daily active users in November 2024, based on Apptopia data. That was up 3% from the prior month, even after Trump won a second presidential term and posted more than 200 times in the four weeks after the election.
Trump’s posts are not enough
The November 2024 numbers are revealing because they came during a period when Truth Social had every reason to be central to the political conversation. Trump was using the platform to disclose cabinet picks, threaten tariffs and criticize opponents, according to Bloomberg.
Those posts made the app important to reporters, investors, political professionals and supporters who wanted to see the president-elect’s messages first. But being a source of news is not the same as being a place where large numbers of users spend time, post themselves, follow friends and build daily habits.
That distinction matters. A platform can be influential if powerful people post there. It becomes a durable business when ordinary users also create enough activity to support ads, subscriptions or other revenue lines.
Truth Social’s challenge is that much of its attention appears concentrated around Trump himself. That can make the platform politically potent while also making it commercially narrow.
Trump Media discloses little
One reason third-party estimates matter is that Trump Media has not provided the kind of operating metrics investors often expect from social media companies. CNBC reported that the company said in an SEC filing it does not track some key indicators traditionally used to monitor platform performance, including active user accounts, daily and monthly visitors, revenue per user and ad impressions.
The company also said it “may never collect, monitor, or report any or certain key operating metrics,” according to CNBC’s account of the filing. That leaves outside firms such as Similarweb and Apptopia to fill the gap, though their estimates can differ because they use different panels, app data, web data and modeling methods.
Trump Media has pushed back aggressively on negative traffic analysis. CNBC reported that when it asked the company about the firms’ findings, a spokesperson responded: “Why would we comment on a fake news network reporting on fake analyses?”
That response reflects a broader dispute over how to measure Truth Social. Supporters may argue that mainstream traffic firms miss some of the platform’s value, especially if its influence is concentrated among politically engaged users. Skeptics counter that an ad-supported social media business needs measurable, growing engagement.
The valuation question lingers
Truth Social’s user trends matter because Trump Media’s business depends heavily on the platform. CNBC reported in 2024 that Trump Media relied entirely on advertising for revenue and disclosed that declining user engagement could make Truth Social less attractive to advertisers.
At the time of CNBC’s report, Trump Media had posted a first-quarter net loss of nearly $328 million on revenue of about $771,000, most of it from advertising. The company’s market capitalization was still slightly above $8 billion, reflecting the unusual gap between investor enthusiasm and operating fundamentals.
That gap is why traffic data receives so much attention. If daily users are shrinking, advertisers may be less willing to pay premium rates, and investors may have fewer conventional metrics to justify the stock’s value.
There is another side to the argument: Truth Social is not a generic social app trying to compete directly with TikTok, Instagram, X or Facebook. Its pitch is more niche, more political and more personality-driven. A smaller but intensely loyal audience can still have value. The open question is whether that value is large enough to support the expectations around Trump Media.
What remains unclear
The newest report says Truth Social’s daily active users have fallen sharply over the past year, but the public record still lacks a full, company-reported user dashboard. Without official daily active users, monthly active users, ad impressions and revenue-per-user figures, outsiders are left comparing third-party snapshots.
Those snapshots are imperfect, but they have been directionally consistent in showing that Truth Social has struggled to turn major political moments into sustained user growth. The pattern is not that no one cares about Truth Social. It is that caring about Trump’s posts does not necessarily mean using Truth Social every day.
For readers, the takeaway is straightforward: Truth Social remains politically relevant because Trump uses it. Its business case is more unsettled. A sharp fall in daily active users over the past year puts the focus back on the platform’s central challenge—converting attention into a repeat audience that advertisers and investors can measure.
Leave a Reply